Creative leadership for small cross-functional teams.

Agency | Wunderman

Coca-Cola approached the agency for several event activations over the course of a year. As the team dug deep into research, we uncovered a few key opportunities.

1. Coca-Cola spends over $500 million a year on sponsored events and sees no measurable return.
2. At sponsored events, they have a captive audience but choose to activate attendees by taking them away from event instead of enhancing the experience.

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In-house | Small-Medium Sized Business

In mid-2019, I launched a Digital Creative Agency within an industry-leading healthcare media company. My mandate was to raise lifetime customer value without interrupting existing product lines. My team deploys paid and organic marketing campaigns on behalf of top hospitals and healthcare organizations.

This new product line now accounts for nearly 30% of all corporate revenue.

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Agency | Wunderman

Key stakeholders at The United States Tennis Association believed the biggest hurdle to growing the game of tennis was self-imposed complexity. Youth Sports in general have lost sight of the "Youth" side of the equation.

How do you grow the game with adaptability and creativity, circumventing the professionalization of youth sport?

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In-house | Startup

Talent Inc. commodified a boutique industry on a global scale. Their brands make up the world's largest resume & CV writing service­­–having helped over 300,000 professionals craft their story and build their personal brand.

In 2014, I was brought on as their first Creative Director (and first hire). Over three years, the team grew to 80+ in-house employees, with 1,500+ freelancers worldwide.

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